Total Jewelry Sales in 2013: $79 Billion. 

Average gross margins of 50%. 

Many items are marked up between +100% and +300%. 

Specialty jewelers generate more than 43% of the industry’s total United State sales.

Demand is driven largely on consumers' disposable income. Profitability depends on merchandising and effective marketing. Large companies enjoy economies of scale in purchasing. 

Branding is often simply a fancy name and an expensive ad campaign.

The 4C’s are important but which C is more important?

Get past the “diamonds are an investment” myth.